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Channel: Getting Attention » Viral Marketing
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Extend Your Org’s Reach — At No Cost

I’m a big proponent of engaging your base to increase the impact of your communications (and impact). Communications-wise, help usually takes one of two forms: spreading the word (engaging their...

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Make It Easy to Spread the Word (Case Study)

Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. But I see so few orgs that ask supporters to spread the word on vital asks, and...

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